Financial modeling and valuation, from first principles.
A complete, plain-language path from no finance background to professional fluency. Learn to read the three financial statements, build a working model, and value a company with a discounted cash flow and comparable companies. Every concept is anchored in one real fiscal year of Apple, so the numbers reconcile as you move from module to module.
Built the way an analyst actually learns.
Plain language, defined inline
No assumed background. Every term, like accrual accounting or deferred revenue, is explained the first time it appears.
Real numbers, real filings
One fiscal year of Apple and Microsoft, every figure reconciled line by line to the company's own 10-K on SEC EDGAR.
Work it yourself
No auto-calculators. You compute each answer by hand; the page checks it and walks through the full solution when you are wrong.
Excel, the analyst's way
Follow-along spreadsheets that teach the convention the profession uses: blue font for inputs, black for formulas.
Sixteen modules, foundation to valuation.
Work through them in order. Each builds on the last, and earlier ideas resurface in later practice so they stay fresh.
0 of 16 modules marked complete.
Everything in one place.
Glossary
Every term in the course, searchable, with plain-English definitions.
Cheat Sheet
A single, printable page of every must-know formula and ratio.
Final Exam
One comprehensive test across all sixteen modules, with explanations.
Capstone
Choose Nike, Coca-Cola, or Costco and value it end to end, model through verdict.
Certificate
Finish the exam and capstone to generate a certificate of completion.
Start Now
Begin at Module 1. No sign-up, nothing to install.